who is rojas villareal
Rojas Villarreal is the alter-ego of Julio Maximiliano Rojas (but just call him “Max”) Texas-born Chicano filmmaker and recording artist redefining what it means to be a storyteller in Hollywood today. Before moving to Los Angeles in 2021, Rojas spent his past decade producing Spanish-language, feature-length films that celebrate the grit, humor, and heart of border-town culture. Now expanding his creative empire into music — Rojas is bringing the same cinematic depth and unapologetic authenticity to the mic.
A proud “Cholo in Polo,” Rojas blends filmic vision with lyrical finesse, crafting rap tracks that speak to a generation that lives “ni de aquí, ni de allá” — neither from here nor there. His debut project introduces four Spanish-language rap tracks and his first-ever English single, “WHO A GOAT,” released October 10, 2025 on Spotify — a high-energy anthem that hypes pop-culture ambitions fused with street storytelling in a bilingual bravado.
As Co-Founder and Creative Director of El Valle Films, based in the Rio Grande Valley, Rojas has written, directed, and produced a slate of acclaimed Spanish-language feature films, spotlighting Mexican-American identity and the modern Latin experience. His credits span directing, writing, producing, acting, and cinematography, including:
Evil Lurking (Currently in Post-Production) — Producer, AD
Pistolero Maldad y Malicia (2024) - Writer, Cinematographer
Caos Caníbal (2024) — Actor
Fist of Justice (2021) — Director, Writer, Original Music
Atrapado por su Pasado (2021) — Director, Editor
El Matador (2017) — Director
From the Rio Grande Valley to LA, Rojas Villarreal is carving out a new lane — one where film and flow collide. With his debut English single “WHO A GOAT,” he’s proving he’s not just telling stories anymore — he’s living them, one verse at a time.
film Director / writer / producer / lyricist
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FIST OF JUSTICE
DIRECTED, WRITTEN & EDITED BY MAX ROJAS
When Samson returns to his home he turned away from years ago to visit and honor the death of his younger brother, he finds a spider from his past waiting for him. Can Samson face the demons from his past and save the family he was forced to turn away from years ago? What other revelations will he find being gone so long? -
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Una Buena Vida / A GOOD LIFE
DIRECTED BY MAX ROJAS
A smuggler facing the realization of the dangers of his profession after a friend is killed decides it's time to quit. With help from a childhood friend, he creates a plan to finish his last job. The local drug lord he works for, however, decides that he hasn't quite accepted the smuggler's resignation. -
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EL MATADOR
DIRECTED BY MAX ROJAS
Cynthia, a young reporter, investigating the legendary rumor of a lone vigilante enacting his own form of justice on the cruel cartel organizations plaguing the South Texas border. -
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THE REUNION
DIRECTED BY MAX ROJAS
When four estranged best friends reunite to honor the final wish of their late friend Manny — to gather and read a letter he’s left behind — they are forced to confront the choices, betrayals, and silences that tore them apart, and decide whether grief can rebuild what time has broken. Starring Barnett O’hara, Anthony Lopez, Max Rojas (credited as Max Lopez), Alex Stone, Sergio Leone, Cassie Gillespie, -
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Trapped by His Past / Atrapado por su pasado
DIRECTED BY MAX ROJAS
Rodolfo is a successful hitman whose life changes when an old lover appears with his son and he must take care of him, while his violent past does not forgive him. Starring Andul Zambrano, Raul Gonzalez, Elvia Hernandez
